第97届ADC国际设计大奖获奖作品公布
2018-05-10 10:46:15
纽约，5月8日——第97届ADC国际设计大奖颁奖典礼作为One Show国际创意节暨纽约创意周的组成部分在纽约举办。大中华区的报奖机构共斩获27座ADC立方奖，其中TBWAShanghai / Shanghai创作的‘A Thread of Hope’作品斩获金立方奖。
今年，获得全场大奖(黑立方奖)的作品是来自Furlined / Los Angeles + Apple, Inc. / Cupertino为Applied创作的‘BARBERS’。该作品同时获得一项类目最佳奖(Best of Discipline )、3座金立方和3座佳作奖。
全场大奖获奖作品
BARBERS
Agency: Furlined / Los Angeles + Apple, Inc. / Cupertino
Client: Apple
Category: Craft in Motion / Film / Direction – Single
大中华区GOLD CUBE
A THREAD OF HOPE
Agency: TBWA / Shanghai
Client: BAO BEI HUI JIA - NGO for Missing Children
Category: Posters / Wild Postings – Single
大中华区SILVER CUBE
200% Edible
Agency：Ogilvy & Mather Group HK / Hong Kong
Client：Birdland (Hong Kong)
Category：Packaging Design
Tea Packaging
Agency：Shenzhen Great-Time Vision Marketing&Planning / Shenzhen
Client：Shenzhen Great-Time Vision Marketing&Planning
Category：Packaging Design
Shiny Woods
Agency：Hangzhou dongyun advertising design / Hangzhou
Client：Qingyinongnong
Category：Packaging Design
大中华区BRONZE CUBE
Penguin Frozen Storybook
Agency：TBWAShanghai
Client：Penguin Books
Category：Design for Good&Illustration
Nike Badge of Honor
Agency：Wieden + Kennedy Shanghai
Client：Nike China
Category：Direct
16th Macao City fringe Festival
Agency：au chon hin / macao + Instituto Cultural de Macau / macao
Client：Instituto Cultural de Macau
Category：Branding
The Record of Suzhou’s Prosperity: A Collection of Works in Suzhou Taohuawu Wood Engraving New Year Paint
Agency：XXL Studio / Beijing + Artron Art Group / Beijing + Shanghai People's Fine Arts Publishing House / Shanghai
Client：Shanghai People's Fine Arts Publishing House
Category：Book Design
Laziness
Agency：Delighted Design / Beijing
Client：Power District Fitness
Category：Typography
Henryk Tomaszewski
Agency：China Academy of Art / Hangzhou
Client：Power Station of Art Shanghai, Power Station of Design Shanghai
Category：Posters
今年The One Club也首次提出为申奖数量前十的国家分别评选出年度最佳机构奖(Agency of the Year)。奖项评选基于该国家所有报奖公司的本年度的获奖数量积分总数排名。今年
ADC中国年度最佳机构奖( ADC China Agency of the Year)由TBWAShanghai斩获。
获得ADC Designism Award是Energy BBDO / Chicago为美国国家安全委员会创作的最具社会公益贡献的作品‘Prescribed to Death’。
PRESCRIBED TO DEATH
Agency: Energy BBDO / Chicago
Client: National Safety Council
Category: Design for Good / Advertising - CampaignYear: 2018
了解全部获奖名单，请浏览http://www.adcawards.org
今年的特别奖获奖名单如下，评选基于本年度所有奖项的获奖数量积分排名：
● Network of the Year — BBDO Worldwide
● Advertising Agency of the Year — BBDO New York
● Boutique Agency of the Year — Åkestam Holst, Stockholm, Sweden
● Design Firm of the Year — The New York Times Magazine, New York
● Boutique Design Firm of the Year — Magpie Studio, London
● Production Company of the Year — Furlined, Santa Monica
● Brand of the Year — Apple
Best of Discipline获奖名单如下：
● Advertising: CHE Proximity with Revolver/Will O’Rourke, both Sydney, Australia “The Hearing Test in Disguise” for Cochlear
http://www.oneclub.org/awards/adcawards/-award/29181/the-hearing-test-in-disguise
● Brand & Communication Design: Creuna Norway, Oslo, Norway “DOGA Visual Identity” for DOGA - Design and Architecture Norway
http://www.oneclub.org/awards/adcawards/-award/29385/doga-visual-identity
● Experiential Design: McCann New York, NY, USA “Fearless Girl” for State Street Global Advisors
http://www.oneclub.org/awards/adcawards/-award/29540/fearless-girl
● Illustration: Giant Ant, Vancouver, BC, Canada “The Imaginary Friends Society - Finding Out You Have Cancer” for The Pediatric Brain Tumor Foundation
● Innovation: Tess Co. with Tohoku University School of Medicine, both Sendai, M2 Design and TBWAHakuhodo, both Tokyo, all Japan “COGY Wheelchair” for Tess Co.
http://www.oneclub.org/awards/adcawards/-award/29627/cogy-wheelchair
● Integrated: AMV BBDO, London, UK “#Blood Normal” for Essity Libresse Bodyform
http://www.oneclub.org/awards/adcawards/-award/29370/blood-normal
● Interactive: AlmapBBDO, São Paulo, Brazil “Nosferatu” for Getty Images
http://www.oneclub.org/awards/adcawards/-award/29562/nosferatu
● Motion & Film Craft: Furlined, Santa Monica with Apple, Cupertino, both CA, USA “Barbers” for Apple
http://www.oneclub.org/awards/adcawards/-award/29348/barbers
● Packaging & Product Design: Tess Co. with Tohoku University School of Medicine, both Sendai, M2 Design and TBWAHakuhodo, both Tokyo, all Japan “COGY Wheelchair” for Tess Co.
http://www.oneclub.org/awards/adcawards/-award/29627/cogy-wheelchair
● Photography: Lauren Greenfield, Venice, CA, USA “Generation Wealth” for Evergreen Pictures.
http://www.oneclub.org/awards/adcawards/-award/29282/generation-wealth
● Publication Design: The New York Times Magazine, New York, NY, USA “Why Can't Democrats Turn the Page” for The New York Times Magazine.
http://www.oneclub.org/awards/adcawards/-award/29474/why-cant-democrats-turn-the-page
● Typography: Kevin Cantrell Studio, Mantua, UT, USA “Fantastic Rum Accelerator” for Wired Magazine.
http://www.oneclub.org/awards/adcawards/-award/29491/fantastic-rum-accelerator
BBDO纽约以16项立方奖的优异成绩成为当晚的最大赢家。其中包含5座金立方奖，分别为3项来自BBDO Studios代表Downtown Live创作的‘Live Looper’，以及2项来自The Corner Shop为P&G创作的‘The Talk’，以及4座银立方和7座铜立方。 当晚位居第二位的是来自德国汉堡的Jung von Matt，共赢得了15座立方奖，其中包括1座金立方奖，3座银立方奖和11座铜立方奖。
纽约时代杂志以11座立方奖的成绩位于第三位，包括2座金立方奖，6座银立方奖和3座铜立方奖。 Dentsu Tokyo获得10 座立方奖(4金、3银和3铜)，以及DDB Paris赢得9座立方奖(3金、4银和2铜)，分别获得第四和第五名。
“当这个行业齐聚一起为全世界最好的工艺、设计和创新作品庆祝时，这永远是一个鼓舞人心的夜晚。” ADC全球执行总监 Michael O’Rourke在致辞中谈到，“ADC作为商业艺术领域第一个创意类组织，作为一支先进力量开始于1920年，伴随着今晚所有令人惊艳的获奖作品，传承这一传奇至今，这是一种荣誉”。
The One Club首席执行官Kevin Swanepoel说：“ADC年度大奖是全球设计、工艺和创新方面最具前瞻性的奖项，旨在庆祝创意产业的前瞻思维和解决问题的能力。今年的获奖作品清楚地反映了这一点。”
第97届ADC国际设计大奖的成功举办得益于包括Shutterstock在内的赞助商的慷慨支持。
“Shutterstock很荣幸地成为ADC年度大奖及其他One Club活动的长期赞助商，”Shutterstock的CMO Lou Weiss说。“我们共同的目标是培养和推动全球创意组织的发展，在共同目标推动下，非常适合这种合作，我们期待与该组织合作产出更多内容，以确定和提升创意故事的卓越性。”
2018 One Show国际创意节其他赞助伙伴包括Facebook, Musicbed, Nickelodeon 和Pinterest。
One Show国际创意节暨纽约创意周是一个汇聚广告创意、创新、及创造性思维的盛大庆典，于每年5月的第二个星期在世界广告之都纽约举办 (http://www.oneclub.org/creativeweek/)
2018年One Show国际创意节暨纽约创意周于5月7日开幕，持续至5月11日。除ADC国际设计大奖的颁奖典礼之外，2018年国际创意节还包括，两晚One Show颁奖典礼、关注青年创意人的Young Ones颁奖典礼、集聚创意领域最知名的意见领袖的创意峰会，以及为来自于广告公司创始人、创意总监等高层领袖限额定制的创意高层论坛。
关于创意节期间的精彩内容及最新演讲嘉宾将由One Show大中华区办公室进行持续报道。
