业界资讯

WPP 集团 CEO 苏铭天辞职,并致员工的一封信

作者:Roy 2018-04-17 16:00:17

作者:Roy

来源:数英网


4月14日晚,WPP集团和苏铭天爵士(Sir Martin Sorrell,即马丁·索瑞尔)共同发表声明,宣布苏铭天爵士已辞去WPP CEO职位。董事长 Roberto Quarta 出任执行董事长,直至下一任WPP CEO履职。同时伟门CEO Mark Read 以及 WPP企业发展总监兼欧洲区COO—— Andrew Scott ,将共同承担WPP的首席运营官角色。

  

WPP掌门人苏铭天爵士宣布辞职!


苏铭天以一系列成功并购案例为世人熟知,他曾被《财富》评为美国之外全世界最有影响力的25人之一。

  

在成为WPP CEO之前,他以财务总监的身份,帮助盛世长城通过收购兼并迅速扩大公司规模。而在离开盛世长城后,他与合伙人收购了一家经营超市购物车的小公司WPP(Wire&Plastic Product)。并通过一些列并购奥美、Y&R、JWT等广告公司(其中某些被指责为恶意收购),迅速建立起世界最大广告传播集团 之一的WPP。

  

WPP掌门人苏铭天爵士宣布辞职!


据称,去年苏铭天的个人净资产已达到4.95亿英镑,约合7亿美元。而在某些时候,由于股权、绩效等奖励,苏铭天的年薪曾高达1亿美元。在WPP的公开声明中,苏铭天的离任被定义为雇佣协议里的“退休”。 Roberto Quarta 表示:“苏铭天爵士是WPP不断扩张壮大的动力”。他代表董事会成员,感谢了苏铭天爵士对企业的30多年的付出。而苏铭天拥有的股权奖励,将在不影响公司利益的情况下,5年内分配完毕。

  

对于离开工作长达33年的WPP,苏铭天表示十分伤心。他的个人公关公司Project Associated的一份声明中写道。“长久以来,它一直是激情、专注和精力的源泉。不过,我相信如果我现在辞职,这对我来说是最有利的。”

  

WPP掌门人苏铭天爵士宣布辞职!


去年对WPP来说,是一个艰难的时刻。股票市场不被资本看好,WPP也多次下调预期利润。前段时间,WPP曾遭遇1999年以来最大的股价下跌,最大跌幅曾达到15%。

  

而在4月初,WPP董事会曾指控索雷尔涉嫌“个人不当行为和滥用公司资产”。因指控发起的专项调查,也引起了WPP股价的下降,苏铭天也因此下调了高额薪酬。此次苏铭天的离开,究竟是否因为此前的指控辞职?我们不得而知。

  

另附一份苏铭天的公开信,由本文作者翻译。

  

苏铭天致WPP员工的一封信

  

给所有WPP人:

  

在过去的33年里,我每天都在思考WPP的未来。

  

在过去的几十年里,我们的家庭已经发展壮大。

  

我们迎来了JWT、奥美、 Y&R、葛瑞、24/7 Real Media、 Taylor Nelson Sofres等等的加入。

  

我们创建了群邑,包括Xaxis和Essence。

  

我们把重点放在亚太、拉丁美洲、非洲和中东和中欧东部,这是未来10亿消费者的家园。我们开始发展了早期数字(营销)能力;公司范围内客户的整合,和以国家为中心的方式。

  

年复一年获得的戛纳狮和艾菲奖,让我们被公认为世界上最好的,最有效的的控股公司。

  

我们为鼓励原创写作思考,创立了 Atticus Awards ;为了发现有潜力的人才 ,开创了WPP Fellowship Awards;为支持整合市场和案例研究,创立了 the Partnership and Practice Awards。

  

十多年来,我们的会议,吸引了数字(营销)行业的佼佼者。

  

我们的年度可持续发展和公益性报告,突显了我们在全球范围内每天都在做的独特的社会、环境和公共政策工作。

  

当我展望未来的时候,我发现我们正在经历的混乱,给行业、给我们超过20万的员工和他们的大约50万的家属、以及我们在112个国家服务的客户,带来了太多不必要的压力,

  

这就是为什么我决定为了你们的利益,为了我们的客户利益,为了我们的客户利益,为了所有股东的利益。无论大小,为了我们所有利益相关者,我最好还是离开。

  

我们已经有了接班计划。由Mark Read 和 Andrew Scott 领导的新一代管理人员(他们在WPP工作了大约20年),他们在董事会非常称职、经验丰富的意见,能够应对我们行业所面临的地理和技术机遇,并挑战我们行业所遇到的问题。

  

我们过去曾经经历许多困难的时刻,但我们优秀的人才,一直都是赢家。

  

只要你们能与其他人亲密合作,无论他是客户,是国家,或者是数字公司。无论是现有的,还是新崛起的对手,没有人能击败WPP团队。

  

在接下来的一段时间里,我将向董事会和你们中的任何人,或者任何需要的地方提供帮助。我会非常想念你们大家。你们给了我这样的兴奋和活力,我想感谢你们为WPP和我所做的一切。

  

正如你们中的一些人知道的那样,我自己的家庭最近扩大了,但WPP将永远是我的孩子。

  

作为一个创始人,我可以说,WPP不仅仅是一个生死攸关的问题,它将比这更重要。祝你们好运……现在,回到未来吧!

  

谢谢你们。

  

To everyone at WPP:

  

For the past 33 years, I have spent every single day thinking about the future of WPP.

  

Over those decades, our family has grown and prospered.

  

We welcomed J. Walter Thompson, Ogilvy, Young & Rubicam, Grey, 24/7 Real Media, Taylor Nelson Sofres, among so many others.

  

We created GroupM, including Xaxis and Essence.

  

We put the focus on Asia-Pacific, Latin America, Africa and the Middle East and Central Eastern Europe, the home of the next billion consumers. We embarked on the early development of digital capabilities; and the evolution of a firm-wide integrated client and country-centered approach.

  

Our holding company was recognized as the world's best and most effective through the Cannes Lions and Effie Awards year after year after year.

  

We pioneered Atticus Awards for original written thinking…. the WPP Fellowship Awards to recognize promising talent…. the Partnership and Practice Awards for client endorsed integrated market and case studies.

  

Our Stream digital conferences have attracted the best in the digital business for more than a decade.

  

Our Annual Sustainability and Pro Bono Reports highlight the unique social, environmental and public policy work that we do day in, day out across the globe.

  

As I look ahead, I see that the current disruption we are experiencing is simply putting too much unnecessary pressure on the business, our over 200,000 people and their 500,000 or so dependents, and the clients we serve in 112 countries.

  

That is why I have decided that in your interest, in the interest of our clients, in the interest of all shareowners, both big and small, and in the interest of all our other stakeholders, it is best for me to step aside.

  

We have had a succession plan in place for some time. A new generation of management, led by Mark Read and Andrew Scott (who have each been at WPP for approximately 20 years), are well qualified and experienced in the Board's opinion, to deal with the geographic and technological opportunities and challenges our industry faces.

  

We have weathered difficult storms in the past. And our highly talented people have always won through, always.

  

Nobody, either direct competitors or newly-minted ones can beat the WPP team, as long as you work closely together, whether by client and/or country or digitally.ther stakeholders, it is best for me to step aside.

  

In the coming period, I will be available to the Board and any of you, should you want help with anything, anywhere. I shall miss all of you greatly. You have given me such excitement and energy and I wanted to thank you for everything you have done and will do for WPP and me.

  

As some of you know, my family has expanded recently, WPP will always be my baby too.

  

As a Founder, I can say that WPP is not just a matter of life or death, it was, is and will be more important than that. Good fortune and Godspeed to all of you…now Back to the Future.


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