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A successful conclusion for 1st Public Relation & Global Communication Management Summit & 2017 Golden Flag Award Ceremony: Discover the value of influence of Public Relations; propel the evolvement of society and commercial prosperity.

作者:17PR 2017-11-29 15:49:29

On Nov. 24th, 2017, 1st Public Relation & Global Communication Management Summit & 2017 Golden Flag Award Ceremony was held in International Convention and Exhibition Center, Yanqi Lake, Beijing.

  

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Professionals and more than 300 Representatives worked in Government, Enterprises, Academic, came from Taiwan & Hong Kong region, and European and America, gathered together to discuss how Public Relation can be crucial in the communication during the implementation of globalization for Chinese brands under the atmosphere of global recognition of “B&R” initiative. In the meanwhile, the awards of 2017 Golden Flag Awards will be announced to public.

  

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In the beginning, President of Golden Flag Awards Committee, Ms. Yin Xiaodong gave a themed speech titled as. She pointed out that in the background of “B&R” initiative & globalization, Chinese enterprises are going global is following the momentum, and image of China is consist of Chinese brands, and influence value of PR will be irreplaceable in this momentum, by helping state, enterprises, brands establish influence, to propel the development of society and prosperity of business. This speech was highly recognized and appreciated by all audiences.

  

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Ms. Yin Xiaodong

President of Golden Flag Awards Committee

  

Ms. Therese Manus, Secretary of the board, Global Alliance of Public Relations & Communications Management gave an addressing to the summit, agreed on the bravery against challenges, embracing the changes and determined spirits of innovation of modern PR professionals. She also emphasized that PR firms and practitioners should increase the depth and frequency of cross-country communications, not only in the realization of international communication experience of interoperability and mutual learning, but also become the inter-connection of the world.

  

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Therese Manus

Secretary of the Board, Global Alliance of Public Relations & Communication Management


We can’t ignore that in fact, global communication platform is more than exploration and driven force of PR industry, it will be essential to the successfully building the community of Human destiny by cooperation.

  

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Yang Daoling

Associate Head, B&R Big Data Center, State Information Center

  

In fact, it’s already in implementation for PR assisting Chinese enterprises going abroad. Then the themed discussion hosted by Geoff Li, President of VisionWe Management Consulting, titled as “B&R initiative and Chinese Brands”, ideas about experience and challenges in the globalization of culture, traditional cuisine, and manufacturing industry were shared, and at the same time, it unanimously affirmed the brand value and driving force of public relations on the connection, interaction and collision of different countries' cultures were discussed by Wang Hongbo (Chief News Officer of Chinese culture group, Ministry of Culture), Xing Ying (Chairman of China Quanjude (Group) Co., Ltd.;Vice President of China Public Relations Association), Yang Daoling (Head of Big Data Developing Department,State Information Center), Zhang Yong (Deputy Director of Information and Culture Department, CRRC Corporation Limited).

  

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From Left to Right


Geoff Li, President of VisionWe Management Consulting Co.,Ltd.

  

Wang Hongbo (Chief News Officer of Chinese culture group, Ministry of Culture);

  

Xing Ying (Chairman of China Quanjude (Group) Co., Ltd.;Vice President of China Public Relations Association);

  

Yang Daoling (Head of Big Data Developing Department,State Information Center);

  

Zhang Yong (Deputy Director of Information and Culture Department, CRRC Corporation Limited).

  

In the meantime, PR industry leaders from Hong Kong, Taiwan regions, European and the US shared their understanding about strategies of Global Communication from their unique perspective. Former Chair of PRSA, Gerard Corbett expressed the PR’s functions in cross-country media coverage and public influence by giving an example of PR firm cooperated with NASA for better communication in their project in space. Mrs. May Chang, Chief Executive of Taiwan/Taipei International Public Relations Association and Ms. Kiri Sinclair, Council of Public Relations Firms of Hong Kong discussed the status of PR industry in Hong Kong and Taiwan region, PR communication in the trend of globalization and shared successful cases with the audience. Given the real predicament of China's public relations industry, Senior partner of Fleishman-Hillard, Ms. Rachel Catanach gives insight and suggestions on breakthrough points.

  

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Gerard Corbett

Former Chair of Public Relations Society of America, Chairman & CEO & CCO of Redphlag LLC, Blog writer

  

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May Chang

Chief Executive of Taiwan/Taipei International Public Relations Association, Vice Chairman of Jet-Go Consulting Group.

  

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Kiri Sinclair

Founder, Managing Director of Sinclair Communications; Council of Public Relations Firms of Hong Kong

  

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Rachel Catanach,President, & Senior Partner, Greater China at FleishmanHillard

  

Contrast to the Strategic oriented topics in the morning, discussions shared by PR veterans in the afternoon session were more practical and down-to-earth. Representatives from Wanda Media, Panasonic and GuanQun Investment and Beijing Value PR Co., Ltd shared their opinions about branding, integration, CSR in a different perspective, aimed at the increasing premium by brand humanizing, this also become an necessary approach to break the bottleneck of profit for PR industry.

 

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Wei Ya’ou, SVP & CSO of Wanda Communications

  

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Zhang Ting, Manager of Corporate publicity department, Panasonic

  

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Du Hengju, Vice Director, Branding Center of GUANQUN INVESTMENT Corp.

  

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Wang Chunyu, General Manager of Beijing Value PR Co., Ltd

  

Then, Mr. Yu Yunquan, Deputy Director, Center for external communication research, CIPG, announced the report named as < Global Image of China from Perspective of Public Relations>, demonstrated the Global image of China from different perspective of Economic, Culture, Technology, Enterprises, Brands, provided useful data reference for the establishment of "China Image" and the "Globalization of Corporate Identity".

  

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Mr. Yu Yunquan, Deputy Director, Center for external communication research, CIPG; Researcher, Editor in chief of foreign communication magazine

  

The Second discussion was hosted by Ms. Ye Yu, Director of NNC & Group. Facing the latest orientation of “Technicalization of PR”, Mr. Jiao Long, Executive VP of BlueFocus Group, CEO of BlueFocus Digital Marketing claimed “Technology is necessary, but the contents technology enhanced is the priority”, pinpointed the core competitiveness and future development trend of public relations creativity. Ms. Huang Lingyi (General Manager, 2WinCommunications, Taiwan), Kevin Lam (Executive Director, Sinclair Communications) also explained unique regional features of PR practices from a different perspective.

  

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From Left to Right

  

Ye Yu Director of NNC & Group

  

Rachel Catanach, President, & Senior Partner, Greater China at FleishmanHillard

  

Ivy Huang, General Manager, 2WinCommunications, Taiwan

  

Kevin Lam, Executive Director, Sinclair Communications

  

After the discussion, three panels are held individually. 1st Panel themed as “Personal Career” was organized by CEO of HBC Consulting, Mr. Chen Kai, had an interactive conversation with Mr. Wu Weinong, Communications and Public Affairs Officer, Johnson & Johnson Medical; Yu Jian, Director of Government Affairs, Estee Lauder; Mao Yu, VP, Blue Whale Media. Inspiring questions, humor sense and innovative interactions bring all participants even closer to them, the atmosphere is lively.

  

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Mr. Chen Kai, CEO of HBC Consulting Co.,Ltd.


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Mao Yu, VP, Blue Whale Media

  

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Mr. Wu Weinong, Communications and Public Affairs Officer, Johnson & Johnson Medical

  

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Yu Jian, Director of Government Affairs, Estee Lauder

  

2nd Panel was hosted by Ms. Wang Wei, VP of BlueFocus Group, two winning cases of Grand Prize in Golden Flag Awards were shared, “2017 BMW Chinese Culture Journey”& “Communication of Launch of ThinkPad Hei Jiang Gaming Notebook” were shared and commented by Mr. Gao Ming, Senior Vice President, Ruder Finn and appreciated by over 100 attendees.

 

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Ms. Wang Wei, VP of BlueFocus Group

  

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Mr. Gao Ming, Senior Vice President, Ruder Finn

  

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Presentation of “2016 BMW Chinese Culture Journey”

  

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Presentation of “Communication of Launch of ThinkPad Hei Jiang Gaming Notebook”

  

Ms. He Chunhui (Associate Professor, Associate Professor, Department of Strategic Communications, School of Media and International Culture, Zhejiang University) and Mr. Zhang Yingguang: CEO of Zhuang Ling Consulting Co.,Ltd shared 2 presentations:and < From 0 to 1: How to increase influence for new brands by public events.>, all attendees gain much new experience from them. This panel was hosted by Mr. Zheng Qi, Founder of Beijing Cavo Public Relations Consultants.

  

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Zheng Qi, Founder of Beijing Cavo Public Relations Consultants

  

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Ms. He Chunhui: Associate Professor, Associate Professor, Department of Strategic Communications, School of Media and International Culture, Zhejiang University

  

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Mr. Zhang Yingguang: CEO of Zhuang Ling Consulting Co.,Ltd.

  

When night fell, Beijing Yanqi Lake International Convention & Exhibition Center was brilliantly illuminated; the curtains of the most exciting ceremony of 8th Golden Flag Award were raised. Over 80 companies and individuals are awarded in different fields. Behind their awards, it is recognition of their professionalism and achievements, but more importantly, a responsibility and moral restraint. As a communication professional, to spread positive energy and being moral is the highest priority in every campaign, and it’s our social responsibility to push the business and society moving forward.

  

Exactly like President of Golden Flag Awards Committee, Ms. Yin Xiaodong said: “Since the foundation of Golden Flag Awards, we insist on promote the development of PR industry by innovation, help corporate, state, brands establish their influence, advance developments of our society and prosperity of business by promoting the value of influence of Public Relations”.

  

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The trophy and the certification


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GFA People of the Year

  

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Best organization of the year

  

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Special Award for Best organizations of the Year

  

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Best GFA performer of the year

  

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Best GFA Campaigns Golden Award

  

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Grand Prize of GFA Best Campaign

  

In the lively atmosphere, 1st Public Relations & Global Communication Summit & 2017 Golden Flag Awards Ceremony came to its successful ending.

  

Looking forward to our reunion in 2018, let’s anticipate more exciting GFA events!