业界资讯

埃培智旗下高诚公关与美恒国际在华成立高诚美恒传播咨询
一家150 人规模以公关、数字及内容为主的整合传播咨询机构

作者: 2015-12-22 12:01:06

  BEIJING (15 DECEMBER 2015) –Golin, an Interpublic Group (NYSE: IPG) agency, announced that it has reached agreement with Magic Group to form a new venture called GolinMagic. The existing Golin offices in China will also be rebranded to GolinMagic. Terms of the deal were not disclosed.

  埃培智集团宣布,旗下高诚公关已与美恒国际达成协议,合资成立高诚美恒传播咨询。高诚公关在华业务也将以高诚美恒传播的品牌继续服务。协议细节目前尚未公布。


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  GolinMagic combines Magic’s 16 years of experience working for local and multi-national companies in China with Golin’s reach and expertise as a global network and a 60-year heritage in content creation and public relations. The new agency will have a staff of over 150 and operate from Beijing, Shanghai and Guangzhou.

  高诚美恒传播咨询结合了美恒国际超过 16 年为国内及国际企业服务的丰富本土行业经验,以及来自内容创造及公共关系领域中排名全球前十大,并拥有六十年传承经验的高诚公关的巨大网路支持。高诚美恒传播咨询在北京、上海、广州拥有超过 150 名员工。


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高诚公关全球总裁兼CEO弗莱德·库克(Fred Cook)


  “Finding a partner who shares the same obsessions as you do around bravery, creativity, innovation and quality is the key,” explained Golin’s CEO, Fred Cook. “When we first met the founding partners at Magic we knew we had found kindred spirits. This journey has taken some time but it is a testament to our shared vision, values and culture that we are here today.”


  “寻找到一个跟我们一样对勇气、创意、创新及服务质量一样高度重视的合作伙伴是关键。”高诚公关 CEO Fred Cook 先生如此表示。他进一步表示:“第一次见到美恒国际的创始人我们就感觉志向相投。尽管过程花了一点时间,但我们今天能走到一起正是我们秉持着相同愿景、价值观及文化的最佳证明。“

  Golin and Magic announced a strategic partnership back in December 2013. This agreement formed the framework for the agencies to combine their expertise in consumer, corporate, health and digital communications.

  高诚公关及美恒国际早在 2013 年 12 月就缔结战略合作关系,同时也为双方在消费品、企业传播、健康事业及数字传播等领域奠立了合作框架。


美恒国际创始人周学云女士


  “We’re excited to at last be able to announce this deal,” said Catherine Zhou, founder of Magic Group. “Golin has been a great partner for us over the years. We have shared clients, collaborated and won more new assignments together. Creating GolinMagic was a natural next step and we believe we can bring something new and fresh to our clients and staff in China.”

  美恒国际创始人周学云女士表示:“我们对于这个合作感到非常激动。”她强调:“过去几年高诚公关是我们重要的合作伙伴,我们有着共同的客户,并齐心协力透过合作赢得更多新的项目。高诚美恒传播咨询的成立是自然发生的下一步,我们相信这也将会为我们的客户及员工带来更多新意及启发。”



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美恒国际创始人任实先生

 

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原高诚公关上海办公室总经理钦凯仪女士


  The founders of Magic, Catherine Zhou and Frank Ren, along with Sarah Chin, the General Manager of Golin Shanghai, will lead the business operations of the new venture as Managing Directors. As such they will form part of the senior management team and each will additionally drive the development of a key area of industry specialism to ensure that clients and staff receive the benefits of being part of a larger, international network. Frank will lead the corporate practice, Catherine will lead healthcare and Sarah will lead consumer. They will be joined by Adrian Looi as head of digital and Rachel Hsueh will lead technology in addition to her role as Managing Director and head of technology for Golin Taiwan.

  美恒国际的创始人周学云女士及任实先生,与原高诚公关上海办公室总经理钦凯仪女士将一同担任董事总经理,负责高诚美恒传播咨询的运营业务。与此之外,他们还将会组建资深管理团队,进一步带领各个专业领域的发展,确保客户及员工能在更强大的国际化网路中获益。其中,任实先生将同时作为企业传播领域的总顾问,周学云女士负责健康事业,而钦凯仪女士则将负责消费品传播领域。雷国伟先生将作为数字领域总顾问,与台湾高诚公关总经理及科技领域负责人薛立琦女士作为科技领域总顾问,一同加入资深管理团队。


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高诚公关亚洲区总裁Jonathan Hughes


  “I am very proud of the strong management team we now have in GolinMagic. This is about offeringfresh new thinking and ways of working to our clients and I can’t wait to see this team bring theirintegrated vision to life,” explains Jonathan Hughes, Golin’s President in Asia. “I also want to thank our staff, clients and partners for their ongoing support and for being part of this journey with us.”

  “我对于高诚美恒传播咨询实力坚强的管理层感到无比自豪。这个团队将提供客户更有新意的想法及工作方式,我也迫不及待想看到他们为客户带来更为整合的营销方式。” 高诚公关亚洲区总裁 Jonathan Hughes 先生接着表示。“同时我非常感谢我们的员工、客户及合作伙伴们在这个过程中给到我们一如既往的支持。